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Hautel Agency

Content, campaigns and a stronger presence for your hotel.

We combine strategy, content production and distribution around your brand and commercial priorities, from ongoing social management to OTA photography and focused campaigns.

A bedroom with a navy headboard wall and balcony doors at Hotel Riga
Slices of homemade cake on a plate beside the SERRA cookbook and a drink
A young team member at Holiday Inn Brussels Airport, filmed for a staff testimonial
Room photography for Hotel Riga, food content for SERRA Brussels and a staff film for Holiday Inn Brussels Airport.

Agency services for your hotel's visibility.

From ongoing support to a focused production or campaign, the scope follows your priorities.

A plated langoustine dish shot from above for Blend 32 at Hilton Antwerp Old Town

Ongoing partnership

Ongoing content & social management

A steady flow of photography and short-form video, published and managed on the channels we agree on.

Includes: strategy, planning, publishing, community management, review and optimisation.

A warm suite with a fireplace and sofa photographed for De Gulde Schoen in Antwerp

Focused photography

OTA photography & optimisation

Rooms, shared spaces and F&B photographed for your website and booking channels, then selected and presented so the listing does its job.

Includes: image selection, OTA profile presentation, platform-ready formats.

A facilitator leading guests through a wellness workshop at Hilton Brussels Grand Place

Focused production

Hospitality productions

Brand films, employer branding and event content, shot to a brief and delivered ready to use.

Includes: photography, video, aerial footage, recruitment and meetings & events content.

A breakfast tray with champagne and rose petals for the Hotel Indigo Brussels City Valentine promotion

Focused campaign

Campaigns

We develop the concept, create the content and get it seen. For a launch, a season or to promote your meeting facilities.

Includes: creative concept, production, paid social and digital advertising where relevant.

The Le Bacchus Plus website shown across laptop and mobile screens

Supporting capability

Website content & rebranding

Website content, visual identity and storytelling, scoped around the brand and the work required.

Includes: website copy and imagery, visual identity, brand storytelling.

A couple photographed outside Hotel Indigo Brussels City during a lifestyle content visit

Supporting capability

Influencer visits

Creator visits and content collaborations, scoped to the brief.

Includes: creator selection, visit planning, content collaborations.

Already know which one your hotel needs?

Not sure yet? Tell us what you want to improve and we will help you choose.

Selected hospitality work.

Film, photography and campaigns for different hotel priorities.

Event film

SERRA Brussels

An event film for the SERRA x Brussels Beer Project collaboration.

A calm contemporary guest room photographed for RAIBU and STAY-C

OTA photography

RAIBU / STAY-C

A consistent visual approach across studios, shared spaces and the property's exterior.

Hospitality productions

DoubleTree by Hilton Brussels City

Four video capsules and a hotel promotional film.

A couple sharing a moment in the Hotel Indigo Brussels City restaurant

Campaigns

Hotel Indigo Brussels City

Photography for a Valentine promotion within a 360° marketing partnership.

Want to see more?

Browse every film, reel and photo set we have made for hotels across the Benelux and Germany.

What hotels say about working with us.

From general managers and marketing leads we have worked with over the past years.

A true creative all-rounder. Anton quickly blended into the team, brought fresh ideas, and consistently delivered new communications that aligned with our hotel’s storytelling.

Mathijs SoeteSales Manager, Hotel Indigo Brussels City

The photographer perfectly captured the story and the atmosphere of the day, exactly as discussed in the briefing. The result exceeded our expectations.

Arjan V.D.L.Business Relations & Marketing Manager, FCM Travel

The Agency Method

A continuous cycle. Each round informs the next.

  1. Discovery

    Your brand, audience and priorities define the brief.

  2. Strategy

    Together we agree the story, channels and goals.

  3. Production

    Scripts and shotlists align the team before we create.

  4. Distribution

    Content reaches the agreed channels, with clear approvals.

  5. Optimisation

    We refine content and distribution using what we learn.

  6. Reporting

    We review the results together and set the next priorities.

A few things hotels usually want to know.

Does Hautel offer packages and pricing?

Yes: three monthly retainer packages, The Service, The Partnership and The Department, plus standalone OTA photography and hospitality productions for specific needs. Request our pricing deck through the contact form or at info@hautel.agency.

How involved does our hotel team need to be in content creation?

Less than you might think: your marketing manager is our single point of contact and gets a full brief and shotlist before every shoot. We handle permissions, planning and coordination, so daily operations carry on as usual.

How long does it take to see results from hotel content?

Most properties start to see meaningful results within the first three months. The real impact, consistent direct booking enquiries, reduced OTA dependency and a recognisable organic presence, builds from month six onwards.

How do you report on results and measure ROI?

Every month we review organic performance against the baseline we documented before the first shoot: reach, engagement, follower growth, audience quality and direct booking enquiries. Each reporting cycle feeds the next month’s strategy, so what performs gets built on and what does not gets replaced.

Do you work with hotel groups and management companies?

Yes. For groups we build one central strategy that keeps the brand consistent across the portfolio, with dedicated production for each property and reduced monthly rates from two properties.

Can Hautel work with hotels outside Belgium?

Yes. Hautel operates internationally, with experience in the Netherlands, Germany and France, and trusted partners in other countries for specific projects.

Anton Verheyden, founder of Hautel

Anton VerheydenFounder, Hautel

A quick question? Ask Anton directly.

Let's make your hotel the one guests choose.

Tell us about the property and whether you need ongoing content, a production or a focused campaign.